By Lookout Staff

July 12, 2023 -- The Red Cross is seeking blood donors this month to prevent a critical blood shortage as its supply rapidly dwindles, the organization announced.

The Red Cross collected about 50,000 fewer blood donations than needed in May and June as blood donations are being sent to hospitals "faster than they are coming in," officials said.

"To help head off a more serious situation, the Red Cross is teaming up with Warner Bros. Discovery for the 35th anniversary of Shark Week and the theatrical release of Meg 2: The Trench," Red Cross officials said.

"The public is encouraged to celebrate a summer of sharks and help shore up the national blood supply by giving in July."

The Red Cross is offering several incentives to donors who give blood or platelets in the coming weeks, officials said.

Those who hurry in to help by coming to give before July 16 will receive a limited-time bonus $15 gift card by email to a merchant of their choice.

Those who come in between July 12 and August 12 will be automatically entered for a chance to win a three-night New York getaway for two with a private shark dive adventure at Long Island Aquarium. For details visit RedCrossBlood.org/Shark.

Those who give between July 17 and 31 will receive an officially licensed Shark Week T-shirt, while supplies last. Donors will also be automatically entered for the getaway listed above.

"By scheduling and keeping appointments in July, donors can help provide for those in immediate need of lifesaving care," Red Cross officials said.

"A stable blood and platelet supply is critical to national preparedness."

To schedule an appointment to donate, download the Red Cross Blood Donor App, visit RedCrossBlood.org or call 1-800-RED CROSS (1-800-733-2767).