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Pride on the Promenade Festival Offers Rainbow of Events Saturday

Bob Kronovetrealty
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Santa Monica Convention and Visitors

By Lookout Staff

June 12, 2019 -- Downtown Santa Monica will flash its rainbow colors Saturday when it hosts the first-ever Pride on the Promenade Festival on the popular strip.

The outdoor festival -- which takes place from 3 p.m. to 10 p.m. -- features three blocks of interactive experiences, including games, live theater, musical performances and a DJ dance party.

"Miles of Pride" light installation
"Miles of Pride" light installation (Courtesy DTSM)

Among the offerings are a cabaret drag show, an interactive dancing/ workout class, dance lessons, kids’ crafts, food and drinks.

For a full schedule of events click here

The festival celebrates the LGBTQ+ community, as well as "individuality, empowerment, and inclusivity within Santa Monica," organizers said.

Serving as a backdrop to Saturday's festivities is the month-long installation “Miles of Pride” that "spans miles of city streets and lights up the sky with a rainbow of colors," organizers said.

The lights will shine every night for the rest the month at the Promenade, Santa Monica Place and at the Pier.

The festival is part of Santa Monica's first-ever Pride celebration hosted by Downtown Santa Monica Inc. (DTSM), the Pier and Santa Monica Place in collaboration with the City.

Throughout June, the popular destinations and surrounding businesses will celebrate Pride with programming and activities.

They include food festivals, happy hours, storytelling time for kids, silent discos and other events "to celebrate love in every color," organizers said.

The Pride on the Promenade Festival is presented by Downtown Santa Monica, Inc., T-Mobile, Compass and Channel Q.

For more information, sign up for the SaMo PRIDE newsletter and view a calendar of events at

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