Santa Monica Lookout
|Santa Monica’s Bike Share Program Takes off in Two Weeks|
By Lookout Staff
October 29, 2015 -- Santa Monica’s new “Breeze” bike share program, which is LA County’s first, will officially launch November 12 with a ceremony and “massive community bike ride,” City officials announced Wednesday.
The festivities will kick off with a 9 a.m. ribbon cutting ceremony and press conference in front of City Hall attended by City and regional leaders, “some surprise friends of bike share” and the program’s sponsor, Hulu.
Immediately following the ceremony, “hundreds of excited cyclists will grab a green Breeze bike and take over Main Street,” City officials said.
The massive bike ride “will be a sight to behold as two hundred Breeze Bikes begin their journeys to providing a green, active mode of transportation for Santa Monica residents and visitors alike,” officials said.
As part of the day-long celebration, Breeze bikes will be made available for free from 6 a.m. to 10 p.m., officials said. Those interested in riding free for the day can register online.
After the initial day of free rides, the “Breeze” base rate fee will be $1 for every 10 minutes, or $6 per hour, and riders can drop their bikes off at kiosks anywhere in the City or at any other public bike rack. (“Santa Monica OKs New Bike Share Fee,” June 26, 2015)
In August, the City launched the preliminary stage of the Breeze program with 31 rental bikes made available at seven bike hubs. The full program offers 75 hubs located throughout Santa Monica and four in Venice.
Last month, City officials announced that Hulu, the popular streaming television service based in Santa Monica, had agreed to sponsor the program. The company logo, which uses the same green as the Breeze bikes, will be displayed on the bicycle baskets and skirt guards. (“Santa Monica’s “Breeze” Bike Share Program Gets Big Name Sponsor,” October 15, 2015)
To prepare for next month’s launch, the City has released the final map showing all the hub locations, as well as “the City’s growing network of bike lanes and designated bikeway streets to help the community make the most of their bike share experience,” officials said.
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