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Santa Monica's Big Blue Bus Says “Travel Like a Local”

Santa Monica Real Estate Company, Roque and Mark


Rusty's Surf

Harding Larmore Kutcher & Kozal, LLP  law firm
Harding, Larmore Kutcher & Kozal, LLP

By Lookout Staff

July 23, 2013 -- Imagine brunching on Santa Monica's Main Street, heading to Downtown Los Angeles for a stroll in the park and then catching a movie at the Third Street Promenade while never once worrying about parking.

While this may sound like a flight of fancy to most who live -- and commute -- in a city whose name is synonymous with car culture, Big Blue Bus has launched its Travel like a Wheel to make that dream a reality.

“The Travel like a Local campaign is designed to encourage everyone to get out of their cars and jump into a Big Blue Bus to experience both Santa Monica and Los Angeles through a different lens,” said Suja Lowenthal, Transit Government and Community Relations Manager for the Big Blue Bus.

Largely an informational program, the Big Blue Bus hopes to give residents and visitors alike pointers on how to get around Santa Monica and neighboring Los Angeles by riding public transportation.

“Taking the Big Blue Bus is affordable and provides easy access to major landmarks and attractions,” Big Blue Bus officials said.

Several of Santa Monica's bus lines connect residents to Los Angeles' Metro's regional public transportation system.

The Rapid 10 connects Downtown Los Angeles to Downtown Santa Monica, traveling along the 10 freeway.

The Rapid 3 takes travelers to and from LAX via Lincoln Boulevard, also connecting riders to Los Angeles' light rail system at Aviation Boulevard.

The Rapid 7 provides a connection to Los Angeles' subway system at the intersection of Wilshire and Western Boulevards.

Big Blue Bus officials wants to encourage residents and visitors to take advantage of Santa Monica's 85-year-old public transit system “to help minimize traffic challenges and parking woes this summer.

“As the summer season swings into full gear, millions of visitors flock to the beach and numerous attractions, and bring along a significant increase in vehicles and traffic congestion,” officials said.

They also want riders to share their experiences with the help of social media.

“Riders can share videos or photos of their Big Blue Bus travels on Instagram using the hashtags #BBBlocal or #RideBlueGoGreen,” officials said.

“Big Blue Bus released their Facebook, Twitter and Instagram pages to help both new and regular riders travel like locals by posting timely service alerts, tips on where to go for local fun and deals, and facts and photos to keep riders entertained,” they said.

For more information, visit Follow Big Blue Bus on Facebook, Twitter and Instagram @BigBlueBus.

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