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Bloom Endorsed by Local Public Servants in State Assembly Run  

By Ann K. Williams
Lookout Staff

August 15, 2011 – It's a good nine months until California voters will choose the candidates who'll show up on the November ballot for State Assembly, but here in Santa Monica, the race between two local democrats is heating up.

Tori Osborn's campaign has announced heavy-weight endorsements, including Los Angeles Mayor Antonio Villaraigosa and incumbent Julia Brownley, and has boasted of raising nearly $300,000. (see Villaraigosa Endorses Osborn in Assembly, Race August 10).

But, in a statement to The Lookout that emphasizes his ties to the district he hopes to serve, Santa Monica Mayor Richard Bloom says own list of endorsements is growing, and at some $157,000, he says he's exceeded his fundraising goals by 50 per cent.

“I am not only intimately familiar with the people and issues of this district, I have been providing longstanding, effective, leadership on...the environment, education, protecting our vulnerable residents and responsibly balancing a budget for twelve successive years,” Bloom told The Lookout last week.

The district Osborn and Bloom hope to represent has changed its boundaries, thanks to the work of the California Citizens' Redistricting Commission.

Their latest preliminary map shows a new 50th Assembly District which includes Santa Monica, West Hollywood, Bel Air, Malibu and Agoura Hills, replacing the 41st Assembly District.

The rules of the primary election have changed as well. Voters will be able to choose without constraint from among all parties, and the top two vote-getters will appear on the November ballot.

Bloom said he grew up in the new district and has represented it in his capacity as member and Chair of the Westside Cities Council of Government and the Santa Monica Bay Restoration Commission and his membership in the Santa Monica Mountains Conservancy.

“I have lived within the boundaries of the newly defined district since 1966, in West Los Angeles, West Hollywood and, of course, Santa Monica,” Bloom said.

“I've attended public schools, worshiped at synagogues and raised my family in this district,” he said.

Bloom's endorsements reflect his local ties.

In addition to the Santa Monica Firefighters Association and the Santa Monica Police Officers Association, Bloom's endorsers look like a who's who of Santa Monica politics, past and present.

Former mayor Nat Trives heads a list that includes Councilmembers Pam O'Connor, Terry O'Day, Robert Holbrook and Mayor Pro Tem Gleam Davis.

Santa Monica College Trustees Louise Jaffe, Rob Rader and Andrew Walzer and Barry Snell, former vice president of the Santa Monica-Malibu Board of Education, join school board President Jose Escarce and school board member Ralph Mechur in supporting Bloom.

From a bit farther afield, Malibu's Mayor John Sibert and former Mayor Andy
Stern and Culver City's Mayor Micheal O'Leary and former Mayor Scott Malsin
endorse Bloom.

Former Executive Directors Adi Liberman of Heal the Bay and Tom Ford of Santa Monica Baykeeper are on the list.

And then there's that stalwart endorsement – mom.

Bloom said his 96-year-old mother, who has lived in the district for 45 years – “still in the home I grew up in” – is “an inspiration.”

She “thinks I'm a bit crazy to want to run for this office, but supports me 100 per cent,” Bloom says.


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