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Museum Publicly Launches Capital Campaign

By Jorge Casuso

June 26 -- With Bob and Louise Gabriel recuperating in a nearby hospital, the Santa Monica Historical Society Museum they’ve helped keep alive publicly launched its capital campaign Sunday to raise $5 million.

Bob Gabriel was in the hospital for surgery after a heart aneurysm, when Louise slipped and fell, breaking her hip during a hospital visit, family members said. Louise had hip replacement, Bob’s surgery went well, and the couple is recuperating.

With the Gabriels’ image projected on a screen at the new Lexus Dealership, the museum likely passed the halfway mark in its effort to raise the $1.5 million needed to build out and move into its new permanent home at the Main Public Library that opened a year and a half ago.

Computer rendering of new Historical Society Museum. (images courtesy of Andresen Architects)

The campaign will then turn to raising another $3.5 million for an endowment to sustain the museum’s operations and programming.

“We’re getting there, but we really need public support,” said Jean McNeil Wyner, co-chair of the fundraising campaign. “It’s a public museum.”

Council member Bob Holbrook, who along with his wife Jean Ann have been long-time supporters of the museum, announced the couple would match any donation of up to $10,000.

“I think it’s important to preserve the history of the city, whether you’ve been here 100 years or five years,” Holbrook said. “I’d like to have something for future generations of Holbrooks to see what we did. It’s important to give back.”

The names of major donors will be prominently displayed in the different gallery areas, as well as on the two exhibit display cases in the museum, which is scheduled to open next April, museum officials said.

The City is renting the 5,000-square-foor space to the museum for $1 a year, but donations are needed to “completely build out the space,” which will include an interactive section “that really makes history come alive,” said McNeil Wyner.

“It is a small space,” said Kristina Andresen, the project architect. “We have worked literally on every square inch of the building. It’s a wonderful space that is user friendly. Every space is multifunctional.”

Virtual roller coaster

Some of the museums items, including an old medical bag, a fire hat and parcel maps from the early years of the city were prominently displayed at the fundraiser.

At one of the display tables, former Outlook photographer Bill Beebe stood behind the old Rolleiflex camera he used to snap the famous picture of President John F. Kennedy being mobbed by a group of women as he emerged from the Santa Monica surf.

“I’m the only fool that ran in after him,” said Beebe, whose picture was picked by Life magazine, where it ran, as one of the best photographs of its first 50 years.

“Those were the fun days,” he said. “It was great to be a news man.”

The crowd was also quizzed on the identity of prominent buildings from Santa Monica’s past that were projected on the screen. And former mayor Nat Trives, threw out some little-known facts about the city.

“In 1960, Pacific Ocean Park had greater attendance than Disneyland,” Trives said. “And six million Papermate pens came out of the factory in 1971.”

 

“I think it’s important to preserve the history of the city, whether you’ve been here 100 years or five years.” Bob Holbrook

 

 

 

 

 

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