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Pico Blaze Spurs Biggest Fire Deployment in 13 Years

By Jorge Casuso

June 19 -- A fire that sent a black billowing cloud drifting for blocks over the Pico Neighborhood early Monday night spurred the largest local deployment of fire personnel since the 1994 Northridge Earthquake.

For more than four hours, two dozen fire companies totaling some 150 personnel from the Santa Monica and Los Angeles fire departments fought the blaze that started shortly after 7 p.m. in the storage area of a CD reproduction company at 1928 14th Street, according to fire officials.

The fire could be seen for blocks. (Photos by David Kaplan)

Although two search and rescue ambulances were deployed to the scene, no one was in the building at the time of the fire, officials said.

The cloud that slowly obscured the large sun shortly before setting drew several hundred bystanders to the scene, many of them capturing the dramatic images on digital cameras, video and cell phones, as three news helicopters hovered overhead.

A large crowd gathered at the coner of Pico and 14th Street.

The intersection at Pico and 14th was cordoned off, backing traffic for several blocks around Santa Monica College. Twenty Santa Monica police officers were deployed to help control the traffic.

“There was a lot of fire,” said Santa Monica Fire Captain Scott Ziegert. “It’s a big building.”

The fire that gutted the 7,500-suare-foor structure was fueled by thousands of petroleum-based CD cases stacked 25-feet high in the storage room at the rear of the building, Zigert said.

Firefighter hooks up hose to hydrant.

The firefighters, he said, “held the fire to one structure,” although surrounding buildings will have “serious smoke damage.”

One Santa Monica firefighter twisted his knee and was taken to a local hospital, Ziegert said. Despite the noxious clouds spewing for hours, there were injuries reported due to smoke inhalation.

Structural engineers must inspect the gutted structure before investigators can enter to determine the cause of the blaze, Ziegert said.

 

 

 

 

 

 

 

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