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Two Duos to Test Popularity of Santa Monica Concert Series
By Jorge Casuso
June 28, 2017 -- Coming off an inaugural concert that saw record crowds, the Twilight Concert Series on the Santa Monica Pier could gauge if there is a trend developing with its second concert of the season Thursday.
It remains to be seen whether the featured artists -- Lemaitre and Coast Modern -- can draw anywhere near the 60,000 concertgoers who flocked to the pier for Khalid, an up-and-coming rhythm and blues star whose music has surged on the internet.
Lemaitre, an indie electronic duo that hails from Norway, has seen its 2016 single “Closer” amass more than 39 million Spotify streams, event promoters said.
"The Oslo-bred duo have brought both genre-defying ingenuity and refined musicality to their groove-heavy sound," they said.
Taking their name from Belgian priest and astronomer Georges Lemaître, who introduced the Big Bang theory, the duo has "earned critical acclaim for 1749 and Afterglow, two boundary-blurring EPs that (explore) everything from electro-swing to nu-disco to future bass," concert promoters said.
Lemaitre has been making inroads into the mainstream. “Closer” was recently used in a Google phone commercial and in various Bose speaker retail displays, while their recent single “Higher” was in an Apple Watch ad.
Thursday's opening act, the LA-based duo Coast Modern, premiered its new single "Dive" on Billboard last month and is hoping to break out into a wider audience.
Inspired by the Beach Boys, Beatles and Led Zepplin, the duo combines "the spirit of misfit alternative bands and the fearless ethos of modern hip hop" to create alternative pop "with a wink that aims to push the genre into the future," concert promoters said.
The crowds at Thursday's concerts could test the City's new plans to maintain public safety that are being put in place after last week's concert, which saw huge crowds pack the pier and spill onto the beach.
On Monday, Santa Monica Mayor Ted Winterer warned that the concert series, which is in its 32nd year, could end if officials can't quickly “downsize” the growing crowds ("Santa Monica Mayor Says Crowds Could Bring End to Twilight Concert Series," June 27, 2017).After a lull during July 4 week, the series resumes July 13.
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